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'Lead-times are increasing to 40+ weeks and prices are sky rocketing' A sentence that creates panic in the mind of businesses and supply chain professionals worldwide as minds cast back to a few years ago. And it's reappearing now as memory market conditions worsen amidst rapidly increasing AI and server demand. But it doesn't have to cause panic if you plan correctly. How can this be achieved? Supply Chain has seen a mindset shift over the past few years from transactional d